When you want to improve your eCommerce site, whether big or small, there's usually one KPI that you want to optimize (outside of sales, of course).
Conversions lead to sales so by optimizing conversions, you’re optimizing your bottom line. After all, conversions are directly tied to revenue in a way other KPIs aren't. An increase in traffic, or organic CTR, might mean you're reaching a wider audience, but it doesn't mean those visitors are converting into buyers. However, by focusing on improving your conversion rate, you're making a difference on the rate of buyers to visitors on your site. By leveraging CRO (conversion rate optimization) strategies on everything from your website to your email marketing, you can start seeing some real ROI on your efforts.
That’s why we’ve put together this guide on improving conversions. This guide titled ‘7 Tried and Tested Conversion Strategies for eCommerce Managers’, shows you how you can start improving your conversion rates starting today.
By leveraging tools and strategies such as social media, site optimization, social proof, and more, you can increase your CTR rates, reduce your cart abandonment rates, and, most importantly, increase your sales.
To read the guide, just click the link below. No need to fill out any form.
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