eCommerce sites, big or small, usually have one thing in their mind when it comes to optimization.
Blue Insurance is an online insurance intermediary that focuses on delivering insurance products through IT and digital marketing strategies. In this article, you'll learn how Blue Insurance used Trustpilot to introduce customer reviews and how that helped them build trust and transparency online.
With billions of businesses online, it's important for eCommerce platforms to optimise their online visibility as possible and ensure visitors turn into customers. Online reviews help companies succeed via Rich Snippets and Google Seller Ratings, which increase CTR and quality traffic, leading to an increase in conversion and sales.
Visual content marketing is dominating the social network scene in 2017. And this trend is likely to continue throughout the rest of this year and the next. This article will help you define the right social media strategy for your company, and increase your business’s customer engagement in the long run.
LensDirect.com is a contact lens online retailer and one of the top eCommerce companies in the US. We spoke to Ryan Alovis, who has been the CEO since 2009, and Dale Kim, Paid Search Specialist, to learn more about LensDirect.com’s success and how Trustpilot has helped them.
According to Moz, 67% of consumers are influenced by online reviews. Google takes cognizance of this and ranks reviews above press mentions and news articles about the company. Keeping this in mind, this blog post, you will learn how to best respond to bad reviews and increase customer satisfaction.
The digital environment has changed and retailers are struggling to stand out in a crowded environment. By considering their reputation, their customers' sentiment, and their reviews, these retailers are finding new ways to surpass their business goals of getting traffic, increasing conversions, and boosting revenue.
Migrating to a customer-centric strategy means excelling in engaging consumers across all channels: web, mobile, social and in-store. Read up to learn more about omni-channel strategy that standardises messaging, approaches, and marketing so, as the customer moves from channel to channel, their experience is as consistent as it can be.
At the end of May, Mary Meeker’s long-awaited annual Internet trends report was published. It is widely considered the foremost publication of technology trends and informs businesses, analysts, and reporters alike. In this blog post, we’re going to go over the trends that matter most to eCommerce and what you can do to get ahead of the game.