Your customers are more important than you think. Yes, ultimately, they’re responsible for your company’s success. After all, what is a company without any customers? But your customers have a lot of power and can make an impact beyond revenue. Companies have recently begun to realize how to tap into that potential.
Read how PACK&SEND, Australia's leading and most recognized parcel courier and freight delivery used, Trustpilot's reviewing platform to qualify for Rich Snippets and Google Seller Ratings (GSR) and how this powered by customer reviews lead to an increase in traffic, CTR, and also improved cost efficiency.
Marketing and advertising is an ever-shifting industry and is often the first to react to new consumer trends, behaviors, and perspectives. However, recently, the industry is finding itself struggling with a new challenge: marketing itself.
Companies have been forced to find other ways of connecting with consumers and audiences. Successful companies, adapting to this challenge, have found success with customer reviews.
Customer advocacy is a customer-focused strategy that can be integrated into a business’s marketing plan, in which companies leverage their most loyal customers as brand ambassadors to build awareness and trust, drive sales, and strengthen customer relationships. Learn how to build customer advocacy in your marketing strategy.
Several years ago, Golf Experten shifted their business strategy and approach to become more customer-centric. They struggled with the challenge of balancing sports expertise with a sales-focused strategy. The stores were already well known for their products, the quality of their service, and the expertise of their employees, but they saw an opportunity to capitalize on their strengths by increasing their focus on customers.
The customer journey is increasingly impacted by search and mobile. Over 81% of ecommerce shoppers research online before making a big purchase and mobile traffic surpassed desktop traffic for the first time during Q4 2016. Because of these new trends, driven by consumers, Google’s search algorithm updates have shifted to benefit companies who are optimizing their sites accordingly.
Home Logic, a home solutions company, understands that customer service and reputation are major differentiators in a highly competitive industry. In this case study, we show you how they were able to increase their CTR and conversion rates by utilizing Trustpilot and the Automatic Feedback Service to showcase their positive customer reviews.
Customer experience is how customers perceive their interactions with your company. A successful strategy should be useful, usable, and enjoyable from the customer’s point of view.
So why has customer experience become such a hot topic today? Purchasers are empowered like never before, and great customer experience drives loyalty and revenue.
Emarketer predicts eCommerce sales to continue growing by a double-digit growth rate up to 2020, topping a total of $4 trillion in sales. The National Retail Foundation (NRF) has also pointed towards retailers’ online presence as the major driver of growth. With such impressive sales numbers, eCommerce companies should really be taking a closer look at aspects of their digital presence to ensure they’re not leaving money on the table and so they can keep up with the competition.
Rivervale, founded as a leasing specialist in 2001, is a young company that sees customer service as fundamental to its growth. Trustpilot has been an invaluable resource for Rivervale by providing them with customer-generated content and better visibility, and has helped the company leverage its high standing among its competition.