Having an online reputation strategy is essential for any business because it plays an important role in the decision-making process for consumers. Here are 4 reasons why business reputation management has become essential in 2017.
With a business that has both a brick & mortar location and an online presence, it’s important for consumers to have a true representation of what their physical experience will be like when visiting the company’s website for the first time. Reviews has helped Fords of Winsford highlight their credibility.
Blue Insurance is an online insurance intermediary that focuses on delivering insurance products through IT and digital marketing strategies. In this article, you'll learn how Blue Insurance used Trustpilot to introduce customer reviews and how that helped them build trust and transparency online.
With billions of businesses online, it's important for eCommerce platforms to optimise their online visibility as possible and ensure visitors turn into customers. Online reviews help companies succeed via Rich Snippets and Google Seller Ratings, which increase CTR and quality traffic, leading to an increase in conversion and sales.
Visual content marketing is dominating the social network scene in 2017. And this trend is likely to continue throughout the rest of this year and the next. This article will help you define the right social media strategy for your company, and increase your business’s customer engagement in the long run.
LensDirect.com is a contact lens online retailer and one of the top eCommerce companies in the US. We spoke to Ryan Alovis, who has been the CEO since 2009, and Dale Kim, Paid Search Specialist, to learn more about LensDirect.com’s success and how Trustpilot has helped them.
According to Moz, 67% of consumers are influenced by online reviews. Google takes cognizance of this and ranks reviews above press mentions and news articles about the company. Keeping this in mind, this blog post, you will learn how to best respond to bad reviews and increase customer satisfaction.