Recently, Trustpilot’s founder and CEO Peter Holten Mühlmann gave a remarkable speech at Internet World Expo in London. In front of a packed audience, he discussed why he believes the world can’t go round without trust. What’s wrong with our current currencies? Today, anybody can sell anything on the web, and it can be very [...]

Customer reviews build trust, and in some cases the impact is huge. Learn how Express Watches removed a barrier in the sales process and saw their sales increase remarkably by displaying independent customer reviews on their website.

If you happen to be in London next week, please come by and say hi! Our team will be exhibiting at UK’s largest event for online and digital business.

2012 was a great year for Trustpilot, and we’re looking forward to even better things to come in 2013. Here, we take a look at the top product stories that defined last year, and give you a sneak peek at what the new year has in store. In short, we are focused on perfecting the current [...]

We’re going the distance to ensure the quality on Europe’s fastest growing review platform. Armed with new tools and the most recent science, we can now improve review quality and make Trustpilot even more useful.

Customer reviews are powerful when it comes to increasing trust. But how much can trust impact your bottom line? If you are selling goods online, setting up a split test is a good way to find out. Here’s how you get started with split testing using customer reviews.

How much information should a consumer reveal in order to leave a review? That’s a question without a rock solid answer. At Trustpilot we believe anonymous reviews are ok, but reviews from real consumers with real names and pictures are better. So we want to encourage consumers to write fewer reviews with anonymous user profiles. [...]

Did you ever think about why new customers feel confident buying from you? When confidence is low more people will perceive shopping with your company as risky business. This especially holds true if your company is less known in the market. Here are five simple tips you can use to increase customer confidence and subsequently, [...]

Got a proud collection of genuine reviews from your customer base? Great, now is the time to get the word out. But where to start and what to do? Here are 10 ways to include reviews in your marketing mix and build more trust in your company.

Starting March 31st it has only been possible to create new user profiles on Trustpilot in one of two ways: Either by invitation from a company using our feedback service or directly on Trustpilot using Facebook Connect. The reason is simple: We want to get real experiences from real people. We’re currently testing to see [...]