We’re happy to introduce the Single Review Page, a new shareable product update, is live on May 15th 2013.

Reviews and ratings keep getting more weight in the buying process. Exactly how much can be hard to measure, but a lot of research has been done, and we found this infographic that collected some of the most interesting facts. Have a look.

You probably heard of this before: Companies are spending so much money trying to acquire new customers that they forget about servicing the customers they already have. By taking care of your customers in the after sales process you can dramatically increase the chances that they will buy from you again or recommend you to [...]

Starting today, commenting on a review is more fun, viral and conversational. With the improved comments system, we hope that the active consumer community on Trustpilot contributes with lots of shared shopping experiences. We also improved the review comments feature to let others discuss your company’s service – for good or for worse, but definitely [...]

How much information should a consumer reveal in order to leave a review? That’s a question without a rock solid answer. At Trustpilot we believe anonymous reviews are ok, but reviews from real consumers with real names and pictures are better. So we want to encourage consumers to write fewer reviews with anonymous user profiles. [...]

Who is your favorite customer? A customer that leaves a lot of money on your desk may be quite convenient, but what about the customers who keep coming back? Or even better: The loyal customers who may not spend a lot of money, but who are so excited about your business that they speak out [...]

Do you listen to your customers and work actively with reputation management? If you do, you no doubt monitor company name and brand mentions. But have you ever searched for your company name along with the words “sucks” or “hate”? If you haven’t yet done that, you may be surprised to find new and unpleasant [...]

If Facebook is a part of your marketing mix, I hope you are already aware of this: On March 30th all Facebook pages will automatically change to the new Facebook Timeline design. You probably want to modify your Facebook page, but the big deal here is far more important: Facebook becomes less about marketing and [...]

Getting customers to review your company is all about motivation. They did business with you and got what they came for. In this article we’ll look into what drives customers to leave a negative review – what’s their motivation for talking bad about your company.

When the dialogue with your customers happens online, there could be thousands of people reading along. Potentially. Some of those people listening may be your future customers. That’s why it’s important to answer customer reviews in a proper way. Here are some things you need to consider to answer customer reviews in the best way [...]