Making shopping experiences better for everyone

How Trustpilot works Category

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When was the last time you used the popular online auction site eBay? Integral to the site experience is a feedback score that appears in parentheses after every buyer’s name. It details how many successful transactions they’ve completed, and let’s you build a picture of what their service is like (and consequently whether you should […]

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Trustpilot is pleased to announce that our reviews are now displayed through Microsoft’s Bing search engine, and associated search engine Yahoo!, through Bing Merchant Ratings. With this, Trustpilot reviews are now visible across the Bing, Yahoo! and Google networks. According to October statistics from The E Word, that’s approximately 98% of the search engine market […]

The most important thing you can do for your business is open it to your customers. Find out why consumers care about openness and see how we help thousands of brands with trust and transparency. There are a few different types of online reviews. One is cherry-picked, controlled by the brand to only show positive […]

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By on Thursday, November 20th, 2014 Announcements, Customer Service, How Trustpilot works, Social

In today’s competitive market, celebrating the success of our customers is important. After all, you’re gathering the hundreds, perhaps thousands, of reviews from your customers and acting on them every single day. You’re the ones getting great ratings online. You’re the ones keeping your consumers happy. And we like to keep you happy too. That’s […]

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By on Thursday, November 20th, 2014 Cases and examples, How Trustpilot works

Since its inception seven years ago, Trustpilot has collected more than ten million reviews about online shopping experiences. From humble beginnings our review stream has grown into a formidable torrent of consumer opinion. We now gather reviews at a rate of 400,000 per month, thanks to our large user base and automated collection systems. The […]

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By on Monday, November 10th, 2014 Announcements, How Trustpilot works, Online reviews

TrustScore, star rating, and star label – one quick glance, and consumers get a very clear picture. Seconds are sometimes all it takes to connect consumers to trustworthy companies. At Trustpilot, we constantly strive to improve our services, in order to make the trust-connection as smooth as possible. We get great feedback from consumers and […]

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Trustpilot is now home to close to almost 10 million customer reviews–approximately 10,000 reviews are published on the platform every day by consumers around the world. Trustpilot is about trust and transparency. To us, it is vital that people can trust that the reviews in our community accurately represent the legitimate views of consumers. We […]

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By on Monday, September 22nd, 2014 How Trustpilot works, Online reviews

This weekend we received an extraordinary number of reviews for the Danish restaurants Jensen’s Bøfhus and Jensens Fiskerestaurant on Trustpilot. The activity started on the 19th of September, when a court case involving the two companies was decided. None of these companies are customers at Trustpilot. On Saturday we were notified by our users about […]

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Door Tonni Buur 17 juni, 2014. Vertaling door Wesley Soeters. Trustpilot groeit snel. Nog steeds. We leren voortdurend. Nog steeds. We vinden nieuwe wegen om de kwaliteit van onze diensten verder te vergroten. Nog steeds. Ons doel blijft nog steeds om wéér beter te worden. We bieden tenslotte een platform waar klanten enerzijds uiting kunnen […]

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If a company is found to have a large amount of fake reviews on Trustpilot, then that company should be removed from our website… Right? People often ask this question but we believe that removing company profiles as a result of the discovery of fake reviews will ultimately do more harm to consumer choice on […]

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