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How Trustpilot works Category


Billions of opinions are now shared and read online, with that number increasing every day. It’s a global trend we foresaw in 2007 when Trustpilot first began. But we couldn’t have predicted the speed of growth.  For some context, Trustpilot entered the market when the first iPhone was released, and Twitter and Facebook were only […]


The Trustpilot phenomenon in numbers. With over 400,000 new reviews and 335,000 new registered users each month Trustpilot has grown from a one man company into a global business with customers in 65 different countries. Trustpilot helps build trust between consumers and businesses; here are the numbers behind the phenomenon so far:


Collecting product reviews using the new Trustpilot Magento plugin is an essential step to creating the trust modern shoppers demand. If your business uses Trustpilot, then you’re probably already aware of the benefits seller reviews bring in terms of creating trust for their brand. However, customers research brands and products as part of their pre-purchase process. […]


When was the last time you used the popular online auction site eBay? Integral to the site experience is a feedback score that appears in parentheses after every buyer’s name. It details how many successful transactions they’ve completed, and let’s you build a picture of what their service is like (and consequently whether you should […]


Trustpilot is pleased to announce that our reviews are now displayed through Microsoft’s Bing search engine, and associated search engine Yahoo!, through Bing Merchant Ratings. With this, Trustpilot reviews are now visible across the Bing, Yahoo! and Google networks. According to October statistics from The E Word, that’s approximately 98% of the search engine market […]

The most important thing you can do for your business is open it to your customers. Find out why consumers care about openness and see how we help thousands of brands with trust and transparency. There are a few different types of online reviews. One is cherry-picked, controlled by the brand to only show positive […]

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By on Thursday, November 20th, 2014 Announcements, Customer Service, How Trustpilot works, Social

In today’s competitive market, celebrating the success of our customers is important. After all, you’re gathering the hundreds, perhaps thousands, of reviews from your customers and acting on them every single day. You’re the ones getting great ratings online. You’re the ones keeping your consumers happy. And we like to keep you happy too. That’s […]

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By on Thursday, November 20th, 2014 Cases and examples, How Trustpilot works

Since its inception seven years ago, Trustpilot has collected more than ten million reviews about online shopping experiences. From humble beginnings our review stream has grown into a formidable torrent of consumer opinion. We now gather reviews at a rate of 400,000 per month, thanks to our large user base and automated collection systems. The […]

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By on Monday, November 10th, 2014 Announcements, How Trustpilot works, Online reviews

TrustScore, star rating, and star label – one quick glance, and consumers get a very clear picture. Seconds are sometimes all it takes to connect consumers to trustworthy companies. At Trustpilot, we constantly strive to improve our services, in order to make the trust-connection as smooth as possible. We get great feedback from consumers and […]

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Trustpilot is now home to close to almost 10 million customer reviews–approximately 10,000 reviews are published on the platform every day by consumers around the world. Trustpilot is about trust and transparency. To us, it is vital that people can trust that the reviews in our community accurately represent the legitimate views of consumers. We […]

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