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How Trustpilot works Category


So you’ve registered your company profile on Trustpilot and are eager to collect reviews. But where do you go next? Don’t worry – we’ve got your back with our new ‘Getting started with Trustpilot’ guide. In just four short articles, we’ll walk you through everything you need to know about using Trustpilot, from customising your […]


Exploration and evolution are important to us at Trustpilot – we keep developing our tools to see you develop your business. However, exploration is not limited to businesses. Your customers, quite rightly, are explorers too. The online jungle is a big one and they need online trust and reassurance to navigate it. 70% of consumers […]


Remember we showed you last month how Trustpilot just keeps growing? Well today we’ve got more exciting news: Trustpilot is now a Google-approved partner for product ratings on Product Listing Ads. With this, product reviews will help differentiate products across and, drive more qualified traffic to merchant advertising, and provide vital information to […]


“So shall we all break a world record when we meet over New Year?” That’s probably not the holiday plan you had with your family. But for two Trustpilot team members, Sarah Button and her father Mike, the Christmas and New Year break was one to make waves. The record? The most members of one […]


Billions of opinions are now shared and read online, with that number increasing every day. It’s a global trend we foresaw in 2007 when Trustpilot first began. But we couldn’t have predicted the speed of growth.  For some context, Trustpilot entered the market when the first iPhone was released, and Twitter and Facebook were only […]


The Trustpilot phenomenon in numbers. With over 400,000 new reviews and 335,000 new registered users each month Trustpilot has grown from a one man company into a global business with customers in 65 different countries. Trustpilot helps build trust between consumers and businesses; here are the numbers behind the phenomenon so far:


Collecting product reviews using the new Trustpilot Magento plugin is an essential step to creating the trust modern shoppers demand. If your business uses Trustpilot, then you’re probably already aware of the benefits seller reviews bring in terms of creating trust for their brand. However, customers research brands and products as part of their pre-purchase process. […]


When was the last time you used the popular online auction site eBay? Integral to the site experience is a feedback score that appears in parentheses after every buyer’s name. It details how many successful transactions they’ve completed, and let’s you build a picture of what their service is like (and consequently whether you should […]


Trustpilot is pleased to announce that our reviews are now displayed through Microsoft’s Bing search engine, and associated search engine Yahoo!, through Bing Merchant Ratings. With this, Trustpilot reviews are now visible across the Bing, Yahoo! and Google networks. According to October statistics from The E Word, that’s approximately 98% of the search engine market […]

The most important thing you can do for your business is open it to your customers. Find out why consumers care about openness and see how we help thousands of brands with trust and transparency. There are a few different types of online reviews. One is cherry-picked, controlled by the brand to only show positive […]

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