We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
By surveying consumers and Trustpilot platform users, London Research was able to understand how reviews and ratings made an impact on:
- Above The Line (non-digital) advertising
- Purchase intent
- Trust and reputation
- Marketing performance