[UPDATE] We had our webinar last Wednesday and if you weren't able to register for it, make sure you check out the on-demand video here. Our conversation with experts from Le Tote were incredibly insightful and they were able to talk about how they apply an omni-channel strategy in both their marketing and customer success departments.
Stick around after the general presentation - our Q&A section went a little long, but covered a lot of important topics that our viewers really cared about.
Check the webinar video below.
If you want to know a little more about the webinar and our guests - check out our original article below.
We're excited to invite you to our webinar on February 22nd!
Featuring experts from Zendesk and Le Tote, we’re going to cover how an omni-channel strategy can help you improve the customer journey pre- and post-purchase.
Here are our guests:
Jana Beiswenger, VP Customer Success, Le Tote
Nick Fairbairn, VP Marketing, Le Tote
Abhiroop Basu, Senior Product Marketing Manager
Josue Ledesma, Global Content Marketing Manager (and sometimes writer of this blog)
We’re going to have a really insightful fireside chat covering omni-channel, why it works, and how you can find success through it as well.
If you’re asking “what’s an omni-channel strategy?”, then this webinar is just for you.
But don’t worry, we’re not going to keep you in the dark.
Omni-channel is often mentioned as an alternative to a standard multi-channel strategy.
If you’re offering different products, discounts, or benefits by channel, then you’re executing a multi-channel strategy, but an omni-channel strategy is much more effective because it’s consistent.
An omni-channel strategy takes into account the different kinds of channels a consumer can come through and ensures that the messaging is the same throughout each channel. When considering an effective omni-channel marketing strategy, something we'll cover in our webinar, companies need to ensure their marketing is consistent regardless of the channel and audience is coming in through. That way, as they jump through multiple channels, they aren't disjointed or confused by mixed messaing.
You can also use a similar framework post-purchase and leverage an omni-channel customer service strategy. This holds the same benefits and can increase the LTV (lifetime value) of a customer, while also keeping retention rates high.
Using the same principles as omni-channel marketing, your customer service can be that much more impactful.
So, now that you know a little more about what an omni-channel strategy is, we have a guess of what your next question might be.
How do I apply omni-channel in my company?
That’s why we’re so excited to have Zendesk and Le Tote join us in our discussion. They’re going to show you exactly how they’ve found success using omni-channel in this webinar. Ready to learn? It runs live on February 22nd at 2pm EST. Register here or by clicking the button below.
Don’t worry if you can’t make the time. We send all registrants a recording of the webinar, so you can learn on your own time.