This November and December is poised to be the biggest year yet for retailers, especially online retailers. Deloitte predicts that holiday sales growth will grow 4.5%, an increase from last year’s 3.6% growth. Ecommerce sales are expected to growth by 18-21%, a significant increase from last year’s 14.3% growth.
Overall, holidays sales are expected to hit $1.04T and eCommerce sales could hit $114B. Last year, the Adobe Digital Index recorded that online sales hit $91.7B, an 11% increase from last year. So things look great for retailers. Sales are up, revenues are hitting records highs, what could go wrong?
Retailers can’t expect to just sit back and let the customers and revenue come in. On last holiday season’s two biggest days, Black Friday and Cyber Monday, only 40% of retailers experienced above average revenue growth and the rest actually experienced a decline in revenue growth.
While the holiday shopping season can lead to a huge end-of-the-year quarter, it isn’t a guarantee. So how do retailers capitalize on the upcoming holiday season? We’re glad you asked.
[UPDATE] Sorry if you missed the webinar but you can still check out our live recording! Just click on any of the images to check the recording or just click the button below!
This October 12th at 2pm, we’ll be holding a live webinar about our upcoming Holiday Research Report. This webinar will offer a first look at our upcoming Consumer Behavior and Expectations: The 2017 Holiday Research Report. The webinar will touch on some of the key research we conducted to create the report, which included analyzing millions of reviews, globally, throughout past holiday shopping seasons, performing a sentiment and keyword analysis on reviews to understand what drove 1- and 5-star reviews, and polling over 13,000 consumers to learn exactly what their expectations are this holiday season and what they use in order to make a purchase decision.
Sign up today to learn
- What matters to consumers most while shopping this upcoming season
- What consumers are using to make their purchasing decisions
- What drives consumers to leave both positive and negative reviews during the holiday season
- How retailers can meet and exceed consumer expectations to drive sales by the end of the year.