Thought your third party reviews couldn’t get any more valuable? Think again.
Google has recently added “Reviews from the web” which brings “editorial critic reviews, best-of places list, [and] aggregate user ratings” to local search results.
More of a visual learner? Here’s an example of the new results:
How is this relevant to Trustpilot users?
Google’s Knowledge Panels can feature reviews from up to three review sites for local sites. If you have a Google local business page, and you collect reviews with Trustpilot, you’re eligible. (Don’t have a Google local business page? Sign up here.)
Bringing third party verified reviews to your local search results benefits your business in the same way that Google Seller Ratings, and ratings in PLA’s do: trust.
Consumers are given that extra affirmation that your business is beloved by other consumers, and they can feel secure using your business and/or buying your products. The added badge of verification should improve click through rate to your business site.
Is there anything else you should know?
Not all review sites are eligible for “Reviews from the web.”
Trustpilot qualifies for Google’s guidelines, as we have schema.org markup on all of our profile pages, but not all review sites meet the criteria. If you collect reviews with another service, check out Google’s explanation of the new changes to determine whether those reviews will be eligible.
Want to ensure your reviews are eligible? Hop on a call with a Trustpilot rep now, to start seeing the benefits of your reviews across all Google search – paid, shopping, and now local.