The finance industry hasn’t had an easy time when it comes to trust and reputation. The Edelman Trust Barometer, one of the most reputable measures of trust, reported that finance companies scored lowest in consumer trust among all business sub-industries.
We’re also seeing reports of major financial institutions getting caught in nefarious activity, whether it’s Wells Fargo opening accounts without clients’ knowledge or permission, or major investigative reports detailing the finance industry’s willingness to aid in tax evasion, money laundering, and more.
But how do consumers really feel? Are they looking at trust and reputation when they consider which finance company to work with? And how do these qualities stack up to things like cost, security, or convenience?
To answer these questions, we ran a month-long consumer poll on Trustpilot.com, gathering over 15,000 responses across all our English language sites. We also asked finance companies what they were prioritizing this year and how important trust and reputation was in their marketing strategy. This would show us whether finance companies are aligned with what consumers want from the finance industry.
Our results and analysis are found in our new report - Trust and Brand Management: Is the finance industry meeting consumer expectations?
In this brand-new report, you’ll find out:
- What consumers value the most from finance companies (even above cost).
- The number one priority for finance companies this year.
- Which finance sub-industry is the most trusted.
- The marketing channels (and features) consumers find most engaging.
- And much more.
Get your copy below.