When buying online, one of the first things we want to know is whether we can trust the company we want to buy from.
We want to know whether the company offers excellent customer service, how they answer negative feedback, or how satisfied customers are with them.
Now in Google, you can see how well a company does on Trustpilot from a list of common Google search phrases. Here’s how it works.
How Trustpilot now has more Google power
Trustpilot has long been a trusted supplier of online review data to Google - that’s why Trustpilot reviews impact Google Seller Ratings (GSR) and organic ranking.
In the past searching with phrases such as ‘company x’ + ‘reviews’ brought up the Trustpilot profile page for that brand.
Now Google understands how reliable Trustpilot reviews are, synonyms now return the Trustpilot profile page that answers your query.
Let’s look at an example using British mobile retailer Carphone Warehouse. In this example we search for ‘is Carphone Warehouse legit’. Here’s what Google returns in their Search Engine Results Pages (SERPs).
The results is the same when we type in ‘is Carphone Warehouse reliable’, and similar results are shown when we search for ‘is Carphone Warehouse trustworthy’.
What does this mean?
Words like ‘legit’, ‘trustworthy’ and ‘reliable’ are nowhere to be found in the reviews on the profile page. So why do these synonyms keep appearing so reliably?
Google has been making advances to its search algorithms recently meaning that questions and context can be easily answered in one search.
It’s not quite Google’s Knowledge Graph, but it’s not too different. Simply put, it means that discovering the reputation of a company has never been easier or quicker.