Let’s get things straight: no customer wants a bad shopping experience. And no truly successful business wants their customers to have one.
Online reviews help both sides of the coin have the best experience possible.
For consumers, reviews give an overall impression of a business and outline the reputation that it has. For businesses, reviews are a way to truly see how people view them, and to connect with their customers to keep up the great service, or to make amends for mistakes.
At Trustpilot, we believe trust is key to both businesses and consumers to ensure the smoothest, happiest shopping experience.
We believe in being trusted and transparent ourselves too. That’s why we sat down with our CEO, Peter Mühlmann, to ask the questions we regularly read online such as:
- How did Trustpilot begin?
- How can businesses get a good TrustScore?
- How does Trustpilot’s business model work?
- Is Trustpilot a trustworthy brand?
Here’s what he had to say.