Get started with invitations: The easy way to collect customer reviews

Get started with invitations: The easy way to collect customer reviews

For companies using Trustpilot, we recommend collecting as many customer reviews as possible. Scary, right? Nope! In fact, it couldn't be easier - and it’s free.

Check out our video to see just how easy it is to collect reviews in no time. Or read on to learn more about the value of obtaining reviews, and how reviews can help you transform your business.

What’s the value of inviting customers?

The ancient Greeks advised us to “know thyself”. It’s a lesson we can still use today. Knowing what you’re doing best and where you can improve is crucial to growing any business. Collecting reviews is the ultimate way of obtaining invaluable customer information directly from the most informative source. But not everyone fully understands the actual value of collecting them. Did you know that 61% of shoppers read online reviews before making a purchase?* I think you’d agree that it’s a pretty compelling statistic.

When you have a regular in-flow of reviews at your fingertips, you’ll have the potential to perform better than your competitors because you’ll know exactly what your customers want. This brilliant insight gives you the ability to impress shoppers and improve your customer service; meaning everybody wins.

Collecting reviews can change the world. Seriously.

Information is power, and we think that harnessing the power of reviews can transform how you run your business for the better. Gathering feedback creates a positive process where businesses have the opportunity to improve based on direct customer engagement and evaluation. And so it follows that customers win better service, which in turn generates more business and even more reviews from happy customers. Amazing, right?!

Image of review rewards

The theory sounds great. But how does it actually work?

Let’s investigate this process a bit more.

With reviews, you have the opportunity to:

  • Learn through direct feedback what works, doesn’t work and what keeps your customers satisfied.
  • Improve your business using this incredible insight.
  • Transparency comes from having your customers sharing feedback in Trustpilot's online review community, which gives consumers...
  • ..information, making it an easy choice to select a trusted, peer-reviewed company.

And all of this leads to:

  • Rewards that come in the form of satisfied customers who recommend your services and return, and a great online reputation which encourages new customers to choose your business.

Jumpstart your online reputation in a jiffy

The quickest way to get started is to invite all your past customers using Trustpilot’s manual review invitations. Log in to your Trustpilot business account and click on Invitations to begin:

Trustpilot Dashboard

From here, inviting all of your customers can be done in a few quick clicks. We recommend this method as the fastest process to start building a stellar reputation.

If you haven’t already, get started now

Using our Manual Review Invitations is just one of the ways to invite customers to review. It’s the quickest and easiest, and you don’t need to be a tech wizard to use it.

If you need more information, feel free to check out our Support Center article on how you can get started collecting customer reviews.

*, July 2015

New Call-to-action