Did you know that Trustpilot company profile pages show up in around 0.15% of all Google search results?
Doesn’t sound like much until you realise that Trustpilot pages get 157,000,000 organic impressions a month through Google searches.
And with research estimating that 8.4% of a site’s search visibility in local search is down to whether it has online reviews or not, your Trustpilot reviews really do pack a punch online.
So just how popular is your Trustpilot profile on Google? Our new Google search overview in your Trustpilot Dashboard reveals all.
What it means & how it works
The new statistics overview helps you see just how much exposure you’re getting right now and over the past 30 days or even 90 days.
This gives you the motivation to either keep chasing your path to greatness, or to invest time and perfect your customer feedback strategy.
All the statistics show one thing: customer reviews matter (they’re even tipped to be the big differentiator in 2016 and beyond).
Here’s how to see the new stats overview
Whether you’re a free or paying Trustpilot customer, you’re able to access these insightful stats right away.
First off, just log in to your Trustpilot Dashboard. You’ll see your main page, like this. Click Statistics in the left-hand column.
Look out for the ‘Overview 2.0’ tab and give it a click.
Once you’ve clicked that tab, you’ll be presented with a stats page that looks like this, giving you the amount of impressions your Trustpilot profile page has received through search over the past 30 days.
The statistics overview is pretty simple to navigate. The top row of statistics relate to how your Trustpilot Company Profile Page succeeds in organic search, and the lower row shows just how your Trustpilot Company Profile Page is doing.
One really cool statistic is the ‘Average Position’ number, which shows you where you’re ranking in the results of a Google search.
Our latest statistics reveal that Trustpilot Profile Pages are a great way to hit the first page of Google search results, due to the constant flow of fresh review content.
There’s TrustBox data too...
Just scroll down the Overview 2.0 a little and you’ll see there’s some data about the TrustBoxes on your website.
While the TrustBox impressions largely depend on where you’ve placed your TrustBoxes, and how many TrustBoxes you have on your website, it’s still a good indicator of how effective they are.
Further scrolling down this page also shows you the review distribution you've had by week.
Data here is also shown in terms of star distribution, and whether the reviews are organic or invited.
One more thing for Pro and Enterprise: Google search terms
You might notice that next to the Overview 2.0 tab that there’s a tab named Google search (beta).
For Pro and Enterprise customers, you can see your Trustpilot profile impressions, clicks to your site, and your average clickthrough rate.
You can also see what specific search terms were used in Google to find your site - a great way of finding out how your customers are searching for and connecting to your brand.
We've just taken the below screenshot from our testing site, but under the query column will be the keywords and keyphrases used to find you. For example, this could be 'customer reviews [COMPANY NAME]' and so on.
So what are your thoughts?
How well have you been doing on Google? What have you learned? How can we improve our dashboard?
Leave a comment below and we’ll see what we can do. And don’t forget to log into your dashboard to see your stats in more detail.