Discover the effect and importance of customer feedback on your business.
It’s imperative that you do not ignore the importance of customer feedback!
More than 75% of UK consumers check out online reviews before making a purchase.
And according to the British Travel Awards Travelvision report... More than 33% of travellers say recommendations from review sites and online forums are the most influential factor in booking a holiday.
And it's recommendations from these sites that prompt 13.76% into finally making a booking
Fancy an extra ten percent revenue?
According to the Cornell University School of Hotel Administration, online reviews are responsible for up to 10% of revenue per available room. BUT:
Your to do list…
- If you haven’t already, find out what people are saying about your company on review sites. Step into your customers’ shoes; what impression do they get of your company?
- Start asking customers for reviews – according to Trustpilot research, this is the main reason people leave reviews.
- Respond to all negative reviews as quickly as you can, trying to resolve issues – you’ll show browsers that your team cares.
- Learn from the feedback in reviews – is there something people repeatedly complain about? Is a member of staff being particularly praised?