Online reviews are making a significant impact on British business, creating the potential to generate 40% additional revenue each year. But companies remain suspicious of online review communities – or are even afraid of them. Trustpilot's new Trust Economy Report reveals the truths at the heart of this rapidly emerging sector:
- Why positive reviews are boosting bottom lines.
- Why a negative review can be used to a company's advantage.
- Why consumers are posting negative reviews in the first place; is it just about venting their frustration or could the exact opposite be true?
- How past opinion-makers such as a professional reviewers are falling by the wayside in the face of online word of mouth.
Discover the truth about online reviews and their impact on e-Commerce. Download Trustpilot's free Trust Economy Report now