Remember we showed you last month how Trustpilot just keeps growing? Well today we’ve got more exciting news: Trustpilot is now a Google-approved partner for product ratings on Product Listing Ads.
With this, product reviews will help differentiate products across google.com and google.com/shopping, help drive more qualified traffic to merchant advertising, and provide critical information to shoppers making purchase decisions.
Overall, it helps show the value of your products and why people should buy from you. Combine this influence with your Seller Reviews, and it confirms why you’re the best business for your customers. And that’s why we’re really excited about this partnership.
So how does it work?
A five-star rating system, product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, Google Shopping and their respective country sites.
This system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
As a Google Shopping partner, Trustpilot now shares your product review data with Google so that it’s included in Product Listing Ads. This affects the United States (US), the United Kingdom (UK), France and Germany, where product listing ads with ratings currently operate.
How does it help?
Product reviews are a vital step in securing new customers, retaining current customers, and showing a good company reputation. Third-party feedback from review aggregators is honest, open, and trustworthy - it’s like getting a word-of-mouth recommendation online.
Product ratings help:
- Customers make informed purchasing decisions
- Differentiate between the range of products on the market
- Drive traffic to your website Improve your sales, conversion, and online reputation
It’s that simple. With so many benefits and such simplicity, we’re really excited to see your businesses grow with this innovation. Find out more about Trustpilot's product reviews here, or click the image below for more Google information.