On the ninth day of Trustmas, Trustpilot gave to me...digital enhancing. (Increase performance of other digital display channels with reviews.)
You’ve got reviews on your homepage, your checkout page, and you’ve been using them in social media and email campaigns, so now what?
If you’ve got a skilled Photoshop-smith like we do, this should be easy for you. Take a great review you received and incorporate it into your next set of ads. The results speak for themselves!
Krossover uses reviews on display ads. During a short test, they saw a 45% increase in CTR with an ad with trust signals in it, vs. an ad without trust signals.
Vivint ran 3 tests concurrently, testing 2 versions of an ad with and without trust signals. All 3 tests reached statistical significance, and showed increase in click-through-rates of 42%, 67%, and 7% respectively.