On the eighth day of Trustmas, Trustpilot gave to me...five stars a filling. (Promote your individual products or services with reviews.)
If you’re a company which sells physical products, why not let customers evaluate what you make an provide certainty for customers ready to purchase?
A page of uncertified items (referring to a lack of reviews) leads a buyer down a dark, dark hallway. They become uncertain if any of the products are any good, and wonder if anyone has purchased any of them before.
By creating the option for customer product reviews, you eliminate this sketchiness. You provide a beacon of light for all to come and praise your hard work and five-star deserving products.
Check out pinnaclepromotions.com to see how they are incorporating Trustpilot product reviews to do just that, and see some other powerful examples below.
PinnaclePromotions uses seller reviews on individual product pages because they have a quick turnaround on their products.
ExpressWatches displays reviews on-site to garner consumer confidence in their products.