On the seventh day of Trustmas, Trustpilot gave to me...conversions #winning. (Improve conversion rates with on-site reviews.)
(You have to pronounce the ‘hashtag’ for this one to work in the rhyme scheme.)
Despite a troubled past with Charlie Sheen, #winning in this case is really about improving your conversion rates by integrating reviews on your website.
Trustpilot partners have integrated reviews throughout their websites - on their home page, landing pages, even category pages or shopping carts - to give prospects a sense of certainty before proceeding with using their business. Adding reviews can be as simple as copy/pasting one of our fully responsive Trustbox widgets onto your site, or alternatively making something truly custom using our API. Feeling uncertain? Why not hear first-hand accounts from current users about what the service has in store for you? It’s a great decision for your sales. Put them on your landing pages, your checkout pages, your home page, every page!
CitizenShipper - A/B tested mutiple Trustpilot widgets on their PPC landing pages, to see which would increase conversion the most. The Trustbox Carousel tested with highest conversion rate - increasing conversion by 33% to be exact, tested with 95% confidence
Vivint - similarly tested different TrustBox designs on their landing pages, and saw a significant increase of 11.59% in conversion, with 95.5% confidence. You can check out the winning design below!