On the fifth day of Trustmas, Trustpilot gave to me...the PPC of kings. (Increase the effectiveness of your PPC channel.)
In marketing, we use acronyms for everything, CAC, API, BR, CMS and of course, PPC (Pay-Per-Click). For search engines, a PPC ad gets displayed when someone searches a key-term related to the content of the ad.
Boost your content, boost your clickability, decrease your cost-per-click.
You can increase the effectiveness of your PPC with a seller ratings ad-extension and also with Google Shopping (seller & product reviews).
Check out the real-life customer examples below to see how much online reviews can do for your PPC.
Dashlane achieved enough reviews with Trustpilot to qualify for a Google Seller Rating extension on their ad campaign. This star rating was included in their PPC ads to differentiate their business and establish credibility even before someone visits their page. The results from this simple addition were dramatic, they saw a 93% lift in click-through-rates driving more traffic to their site.
ForRent generated an improved CTR of 34% in Google AdWords with Trustpilot’s ad extensions.