On the fourth day of Trustmas, Trustpilot gave to me...customer’s words. (Enhance your email communication with reviews and trust signals)
The voice of your customer - the gift that keeps on giving.
It’s not only the valuable insights you gain, as we talked about in our previous post, but also being able to utilize these words to beef up your email communication to prospects and current customers.
By incorporating customer words into your marketing efforts you give prospects and customers a reassurance they are making the right decision in working with you, or continuing to work with you.
Check out what some of our customers are doing to gain the attention of prospects; incorporating user-generated content to do the marketing for them. Seems like a no-brainer, if you ask me, but no one really ever asks me.
RushOrderTees uses their TrustScore and ratings within their customer email communications. We found this on our own - by sharing a design through their platform. By including their Trustscore mid-conversion, RushOrderTees boosts consumer confidence and encourages them to finalize their purchase.
GreenMonsterPromos utilizes their TrustScore as an essential part of their email marketing campaigns.