There’s a difference between what your customer wants and what you deliver.
Learn how to build out your “voice of the consumer” program to capture existing chatter about your business, gain valuable insights, and identify existing brand advocates. Use review solicitation to discover and inspire a new wave of top customers. Get them online to share their insights with prospective customers, and take advantage of the feedback loop.
Ultimately, prospective customers can buy what you sell from someone else. Why should they choose you? Allow your consumers to explain how well you do what you do, by collecting their feedback and displaying it.
Our partner SpyFu will build on their analysis of the history of AdWords: how the campaigns have evolved, how extensions improve click through rate, and how to avoid potential pitfalls.
Make it easier for customers to choose you by focusing on your PPC campaigns. Learn how to do it, here.