Migrating to a customer-centric strategy means excelling in engaging consumers across all channels: web, mobile, social and in-store. Read up to learn more about omni-channel strategy that standardizes messaging, approaches, and marketing so, as the customer moves from channel to channel, their experience is a consistent as it can be.
At the end of May, Mary Meeker’s long-awaited annual Internet trends report was published. It is widely considered the foremost publication of technology trends and informs businesses, analysts, and reporters alike. In this blog post, we’re going to go over the trends that matter most to eCommerce and what you can do to get ahead of the game.
The London School of English has over one hundred years of experience and provides a wide range of English courses for motivated adults and professionals who need to communicate in English for their international studies or work. Learn how they used Trustpilot to generate 250 positive reviews, gain a 14% response rate, and achieve a 9.3 Trustscore.
Managing your reputation and understanding how and why customers feel the way they do about your company takes a customer-first approach. By considering your customers in nearly all aspects of your business, you’re ensuring all decisions are being made to accomplish the same goal: making customers happy and keeping happy customers.
Your customers are more important than you think. Yes, ultimately, they’re responsible for your company’s success. After all, what is a company without any customers? But your customers have a lot of power and can make an impact beyond revenue. Companies have recently begun to realize how to tap into that potential.
Read how PACK&SEND, Australia's leading and most recognized parcel courier and freight delivery used, Trustpilot's reviewing platform to qualify for Rich Snippets and Google Seller Ratings (GSR) and how this powered by customer reviews lead to an increase in traffic, CTR, and also improved cost efficiency.
Marketing and advertising is an ever-shifting industry and is often the first to react to new consumer trends, behaviors, and perspectives. However, recently, the industry is finding itself struggling with a new challenge: marketing itself.
Companies have been forced to find other ways of connecting with consumers and audiences. Successful companies, adapting to this challenge, have found success with customer reviews.
Customer advocacy is a customer-focused strategy that can be integrated into a business’s marketing plan, in which companies leverage their most loyal customers as brand ambassadors to build awareness and trust, drive sales, and strengthen customer relationships. Learn how to build customer advocacy in your marketing strategy.