Four ways businesses should use reviews [INFOGRAPHIC]

Four ways businesses should use reviews [INFOGRAPHIC]

Four ways businesses should use reviews [INFOGRAPHIC]

Marketing and advertising is an ever-shifting industry and is often the first to react to new consumer trends, behaviors, and perspectives. However, recently, the industry is finding itself struggling with a new challenge: marketing itself.

Companies have been forced to find other ways of connecting with consumers and audiences. Successful companies, adapting to this challenge, have found success with customer reviews.

How Golf Experten Used Reviews To Improve Their Customer Experience

How Golf Experten Used Reviews To Improve Their Customer Experience

How Golf Experten Used Reviews To Improve Their Customer Experience

Several years ago, Golf Experten shifted their business strategy and approach to become more customer-centric. They struggled with the challenge of balancing sports expertise with a sales-focused strategy. The stores were already well known for their products, the quality of their service, and the expertise of their employees, but they saw an opportunity to capitalize on their strengths by increasing their focus on customers.

Optimizing Your Customer Journey, from SEO to CRO [WEBINAR]

Optimizing Your Customer Journey, from SEO to CRO [WEBINAR]

Optimizing Your Customer Journey, from SEO to CRO [WEBINAR]

The customer journey is increasingly impacted by search and mobile. Over 81% of ecommerce shoppers research online before making a big purchase and mobile traffic surpassed desktop traffic for the first time during Q4 2016. Because of these new trends, driven by consumers, Google’s search algorithm updates have shifted to benefit companies who are optimizing their sites accordingly.

Properly Testing Conversion Rate Optimization: What eCommerce Marketers should prioritize [WEBINAR]

Properly Testing Conversion Rate Optimization: What eCommerce Marketers should prioritize [WEBINAR]

Properly Testing Conversion Rate Optimization: What eCommerce Marketers should prioritize [WEBINAR]

Emarketer predicts eCommerce sales to continue growing by a double-digit growth rate up to 2020, topping a total of $4 trillion in sales. The National Retail Foundation (NRF) has also pointed towards retailers’ online presence as the major driver of growth. With such impressive sales numbers, eCommerce companies should really be taking a closer look at aspects of their digital presence to ensure they’re not leaving money on the table and so they can keep up with the competition.

Why eCommerce Companies Should Leverage Third-Party Review Platforms As Social Proof

Why eCommerce Companies Should Leverage Third-Party Review Platforms As Social Proof

Why eCommerce Companies Should Leverage Third-Party Review Platforms As Social Proof

As eCommerce grows increasingly competitive, the pressure on website managers to attract and hold onto customers is intensifying. Online shoppers are becoming more savvy when making a purchase and they will look at more than just price when making a purchase decision. Third-party reviews allow eCommerce marketers to leverage social proof in attracting and retaining customers.