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By on Monday, April 14th, 2014 How Trustpilot works

We launched our platform in 2007 and now provide over 80,000 e-commerce businesses with TrustScores based on more than seven million consumer reviews. We continue to learn from and work with industry trade bodies, including the Consumer Ombudsman, FDIH, The Danish Chambers of Commerce and the Danish Consumer Council, to ensure that we are maintaining […]

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By on Monday, April 14th, 2014 How Trustpilot works

Vi startede vores platform i 2007 og giver idag TrustScores til mere end 80.000 e-handelsvirksomheder baseret på mere end syv millioner kundeanmeldelser. Vi lærer hele tiden, og vi samarbejder med brancheinstanser, såsom Forbrugerombudsmanden, FDIH, Dansk Erhverv og Forbrugerrådet for at sikre de bedst mulige standarder. Markedet for kundeanmeldelser vokser og ændrer sig hurtigt, og vi […]

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With so many companies craving customer loyalty, how do you make your business’s voice heard in an overcrowded digital world? Your Customer Retention Strategies Are Everything . . . According to the Harvard Business School increasing your customer retention by 5% will see your profits increasing by 25% to 95% How To Do It . . […]

The Value of the Trust Economy

It’s no surprise that online reviews are having a significant impact on customer service, and ultimately the bottom line for businesses. The British Retail Consortium (BRC)  said December 2013 was a record-breaking month for online shopping, with close to one in five of all non-food purchases made online. The report also found a 19.2 per […]

By on Monday, January 13th, 2014 Announcements

13 January, 2014 – New York – London – Copenhagen – Trustpilot, the leading review community for online shoppers, today announces it has raised $25m in Series C financing. This comes following 117 per cent growth in its consumer reviewer base with over five million online shoppers now posting reviews on Trustpilot. Global expansion also […]

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By on Monday, December 30th, 2013 Announcements

As from January 6th 2014, Trustpilot is extending the login options for new user profiles in the UK, France, Switzerland and Germany by giving the reviewer the choice of signing up either using our Facebook social login or by filling in a form on the Trustpilot website where reviewers are required to provide personal details. […]

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Peter Mühlmann Trustpilot CEO

I’m proud to announce that Trustpilot has received € 10 million in venture capital. Index Ventures and our existing investors, Northzone and SEED Capital have invested in our business and concept. Here’s what the investment will mean for companies and consumers.

Peter Mühlmann Trustpilot CEO

Jeg er stolt af at kunne meddele, at Trustpilot har fået tilført 75 millioner kroner (€10 millioner) i venturekapital. Bag investeringen står Index Ventures samt vores eksisterende investorer, SEED Capital og Northzone. Her kan du læse om, hvad investeringen kommer til at betyde for virksomheder og forbrugere.


Brugeranmeldelser på Trustpilot hjælper hver dag dig og mange andre til at træffe de rigtige købsbeslutninger. Vi har over 600.000 danske besøgende hver måned og kan se, at forbrugere bruger det igen og igen. Men vi bliver også kritiseret for ikke at gøre nok ved falske anmeldelser. Om kritikken er berettiget eller ej, er op […]